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Ford & Estee Lauder Join Forces For Mustang Cologne

Ford & Estee Lauder Join Forces For Mustang Cologne

Matt Rigney May 8th, 2007 Matt Rigney By Matt Rigney Author May 8th, 2007
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December 31st, 1969   For all you Mustang guys out there that have a little body odor you might want to check out this new cologne from Ford and Estee Lauder called 'Mustang' named after the car.  The new fragrance has yet to hit the market but according to Estee Lauder it is meant "....to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.". You might ask yourself what does 'Mustang' cologne smell like, well according to Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cosmetics it's characterized as a "rugged oriental" whatever the hell that means.  For us country folk it means it has lavender, ginger and lemon; a hint of pipe tobacco (just what my wife wants to smell on me) and cedar wood, and a drydown of amber, fir balsam and patchouli round out the scents. 'Mustang' will be on the shelves in July and can be purchased from Sears, J.C. Penney and Kohl's department stores in three different sizes, 1 oz. for $20, 1.7 oz. for $25 and 3.4 oz. for $32.  A month later you can pick up the cologne from everybody's favorite Wal-Mart, CVS and Target among others. Other versions of the cologne are expected in the spring of 2008, I am thinking GT500, GT500KR or Super Snake cologne.  
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For all you Mustang guys out there that have a little body odor you might want to check out this new cologne from Ford and Estee Lauder called 'Mustang' named after the car.  The new fragrance has yet to hit the market but according to Estee Lauder it is meant "....to appeal to ‘retrosexuals' — a guy's guy, the opposite of a metrosexual. This isn't a car fragrance. It's a lifestyle brand.".

You might ask yourself what does 'Mustang' cologne smell like, well according to Trudi Loren, vice president of corporate fragrance development worldwide for the Estée Lauder Cosmetics it's characterized as a "rugged oriental" whatever the hell that means.  For us country folk it means it has lavender, ginger and lemon; a hint of pipe tobacco (just what my wife wants to smell on me) and cedar wood, and a drydown of amber, fir balsam and patchouli round out the scents.

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Posted in: Ford, News, Mustang

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Comments (2 total)

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  1. By Annie #1, Posted: 10/14/2008

    man i love the smell of this colonge.

  2. By Marisa #2, Posted: 12/1/2008

    The picture shows a black bottle but I just bought a blue one? I wonder if they came out with another scent?

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