Ford Unveils 2008 Warriors In Pink Mustang Package
May 13th, 2007 by CobraMatt
Ford has officially released information and photos for the 2008 Warriors In Pink Mustang package that will support the Susan G. Komen for the cure campaign. Supporting the Susan G. Komen foundation is nothing new for Ford who has given over $90 million in cash and donations through the years along with raising awareness to find a cure for breast cancer.
The 2008 Warriors In Pink package will be limited to just 2500 units and is only available on V6 Premium Coupe or Convertible models. Included with the package will be a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The package is only availalbe with exterior colors black, metallic silver and performance white. The WIP package is currently available to pre-order through Ford dealershps nationwide and delivery will take place sometime in mid-summer.
Ford is hoping to raise $500K with the sale of these cars to help the Susan G. Komen for the cure campaign.
You can read more about the Warriors in Pink package in the official press release along with high-res photos after the jump.
Press Release:
Ford revs up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the Cure by announcing today a very special addition — the new 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package is the first-ever Ford vehicle designed exclusively in support of Susan G. Komen for the Cure. Embarking on its 13th year of support of Komen for the Cure, Ford has dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer.
Launched in 2006, the Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut this year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols will be found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise was sold in 2006.
“Ford has been a long-standing supporter of Komen for the Cure and this year we’ve designed a special product to help raise awareness and find a cure for breast cancer,” said Connie Fontaine, Ford Customer Experience Manager. “For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford’s already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer.”
The limited-edition 2008 Mustang with Warriors in Pink package is currently available for consumers to pre-order through their local Ford dealer. The Mustangs, fueled by the Warrior spirit, will be delivered to dealerships mid-summer. Sales from the Warriors in Pink package will help raise funds for Susan G. Komen for the Cure. Ford’s goal is to donate more than half a million dollars through these sales in addition to other fundraising efforts.
Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package will add a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, will be available in three colors to please the spirits of all Warriors: black, metallic silver and performance white.
Mustang is one of the greatest automotive sales success stories of all time. Nearly one out of every two sports cars sold in America is a Mustang, and Mustang remains one of the hottest-selling cars in America. It’s also America’s best-selling convertible.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s breast cancer awareness initiatives, visit www.fordcares.com.
Lupe Says
Where can I find out the cost of the Pink Warrior mustang. My wife has been wanting a Mustang ever since the reveal of the new body concept. I know she’ll love this one. All we’ll need to add is the pink racing stripes and it complete. Plus it’ll give us a chance to help out the Warriors in Pink.
May 14th, 2007 at 2:08 pm
Belinda M Boiko Says
Hi! I can’t believe you guys at Ford were not bold enough to offer this 2008 Mustang in Dusty Rose the color from 1967. Black, siver & white? What happened to pink? I was so excited to find you were offering the Mustang Warriors in 2008 only to find the exteriors were not available in pink. Very disapointed. I have owned 4 Mustangs in my life, at present; I own a 2001 convertible V-6. I would love to trade it in if the time ever comes again, in my lifetime, you would really offer the exterior in pink. (dusty rose) perhaps? What do you say ladies out there….PINK Power Let us hear from you….Would you like to buy one in pink? I’ll bet there are more of you than FORD knows. Thank you for your time.
Sincerely, Belinda M Boiko
Sep 16th, 2007 at 2:34 pm
glenn rector Says
i was ready to buy my wife a new 2008pink mustang because she has breast cancer. i now have a 2007 red mustang for me and i want the pink for her but i understand there is no pink mustang , just a pink package, sorry to say that just wont due. perhaps you should consider a pink mustang.’then i would buy one. glenn rector
Nov 13th, 2007 at 3:33 am
Sherry Shull Says
I think if their going to leave it black, the pink needs to be brighter/bolder. I think whoever did the detailing design could have done a better job. The black car would look really, REALLY good with more pink in the seats. a pink spoiler and hood scoop. My daughter is a graphic designer and had all kinds of good ideas that would look really great……
Nov 13th, 2007 at 4:31 pm
Tracy, TX Says
I just want to say something Positive. I recently bought the new Warrior Pink Mustang in white. I love it!
The Warrior Pink Mustang has just enough PINK to tell every man and woman that this car and driver is helping in the fight to find a cure for BREAST CANCER.
FORD made this PINK Mustang for awareness.
I’ve had both family and friends that have survived breast cancer but I’ve also had a close friend that lost her mom to breast cancer. So, I applauded any Company or person that’s willing to help fight for a cure.
I think everyone has forgotten the reason behind this car. It’s not about the PINK and how much or how little there is. It’s about the cause behind it.
Thanks
Dec 2nd, 2007 at 10:20 pm
don matthews Says
my wife just got her release as a one year
survivor of breast cancer. it was a long time
coming for both of us. we think that the new mustang will take in alot of money to help other ladies. maybe someday after we get bills caught up we can aford one. but now we are thankful she is alive and well. GOD BLESS FORD MOTORS AND ALL THE PEOPLE INVOLVED.
Dec 15th, 2007 at 4:21 pm
Concerned Says
Wow .. that’s it .. go buy a vehicle that produces exhaust that causes cancer .. all in the fight for cancer.
A measly $500 per car ?? you have got to be kidding me .. with a half mill donation max cap?
That is a joke to the cause. It’s just done to boost their image, brand and sales.
Pathetic
Feb 11th, 2008 at 4:42 pm
Chris Says
Thanks for the mustang my fiance just bought it for me and I love it. He’s a soldier and they thought it was in support of them just painted pink for women.
Glad to help
Chris
Feb 13th, 2008 at 7:10 pm
Concerned...do your research before opining Says
I bought one for my wife for Valentine’s Day and she is so excited. Now we have his and her’s (I have a Blue GT500) It does need a little more pink so we’ll add the racing stripes at the dealer.
The rest of the story by “Concerned” was left out:
“For every one sold from the limited edition run of only 2,500, Susan G. Komen for the Cure will receive $250 - part of an overall goal of half a million dollars. Over the last 13 years, Ford has dedicated more than $90 million in cash & in-kind donations to this worthy cause.”
Looks like Ford’s pretty committed to making a difference in this worthy fight.
Feb 15th, 2008 at 8:20 pm
Tammy Says
Starting a registry for these unique vehicles at www.WarriorsinPinkMustang.com, please stop by, just getting started, more to come. Email us
Mar 11th, 2008 at 6:22 pm
Tammy Says
Registry web address is www.warriorsinpinkmustang.com
Mar 11th, 2008 at 6:23 pm
Sydnie Says
I took delivery on my 08 lil Pink Pony a couple weeks ago. This is the 4th Mustang I’ve owned during my lifetime, however it is simply the best! I love this car. I love looking at it, I love sitting in it, I love driving it, and I treasure the way people point at the Warriors in Pink Logo when I am stopped at a traffic light then smile and wave. But most of all I appreciate that I bought this vehicle for myself to celebrate my 53rd birthday and 3 years being breast cancer free! Thank you FORD, for making an American icon, very personal.
Mar 14th, 2008 at 3:42 pm
Kim Says
Wow, I sent this idea to you (Ford) several years ago and got no response. Now its a big deal.
Apr 6th, 2008 at 6:12 pm
Laura Says
what is the exspecte price?
Apr 11th, 2008 at 6:37 am
Jennie, TX Says
I bought my this mustang in October of 2007. I have to say I absolutely love it. Does anyone now where i could find racing stripes to match the pink stripe at the bottom? I’ve been looking around and I’m having a hard time matching the color. Thanks for the help.
Apr 13th, 2008 at 5:24 pm